| Type | Private |
|---|---|
| Industry | Wireless, Life Sciences, Biotech |
| Founded | 2003 |
| Headquarters | Santa Cruz, California |
| Key people | Philippe Kahn, CEO Sonia Lee, President[1] |
| Website | www.fullpower.com |
Fullpower is a private company based in Santa Cruz, California. It is notable for its founding in 2003 by Philippe Kahn and Sonia Lee and for its MotionX technology platform. MotionX is a mobile sensing technology platform embedded in solutions from companies such as Nike, Jawbone, Pioneer and JVC. MotionX is the leading navigation technology platform for the Apple iPhone and iPad devices.[2] [3]
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In a 2007 APR interview, Kahn discusses his areas of focus including hints at Fullpower's direction and technology. In a recent article by the Associated Press, Kahn hints that Fullpower will "help make camera phones better."[4] Fullpower provides a multitasking operating environment for sensors including Microelectromechanical systems accelerometers, proximity sensors, ambient light sensors, pressure sensors, magnetometers, GPS chips as well as other Microelectromechanical systems and health sensors.[5][6]
On June 10, 2008 Fullpower launched a new generation of applications for Apple's iPhone and iPod touch under the brand MotionX.[7] The first application released was MotionX-Poker, a multi-touch and motion-based dice game for the iPhone. MotionX-Poker was immediately available for sale worldwide through Apple's App Store.
MotionX-GPS was released on the iPhone in October 2008. MotionX-GPS is a handheld GPS application targeted to hikers, runners, geoacachers and other outdoor sports enthusiasts. It utilizes the iPhone 3G's built-in GPS chip. Soon after release, MotionX-GPS became the best-selling navigation solution in the iPhone's App Store. MotionX GPS uses map data provided by OpenStreetMap.
MotionX-GPS Drive for the iPhone, a door-to-door pedestrian and driving navigation application, was released in September 2009. As of January 2011, it is the most downloaded paid-for iPhone Navigation application and the 11th most downloaded paid-for application of all time on the App store. [8]
With the launch of the iPad in May 2010, MotionX released customized versions of its navigation solutions for the iPad. [9]
On September 7, 2010, Nike released the Nike+ GPS App that tracks human motion using the accelerometer and GPS sensors of the iPhone and the accelerometer of the iPod Touch (which does not currently contain a GPS chip). The application was selected as one of the Wall Street Journal's ten best iPhone Apps of the year. [10] MotionX provides the underlying motion sensing technology for the Nike+ GPS Application. [11]
At the 2011 Consumer Electronics Show, JVC and Pioneer Corporation announced new car stereo systems that integrate with the MotionX-GPS Drive application so that driving directions are shown on the in-car screen and audio verbal directions are heard over the car speakers. This marks the first time that a commercially available iPhone navigation application has used an after-market in-car screen as a display. [12]
MotionX technology is used by the Jawbone Era bluetooth headset for recognizing human motion. The headset is controlled with motion commands such as the 'TapTap' gesture, two short taps anywhere on the headset, to pick-up or hang-up calls. [13]
Fullpower.com claims Trademarks for TapTap, ShakeShake, TiltTilt, and Tilt 'n Roll.